● Direct upload · 0 videos · English
Verified creator
Adrian McKay
United Kingdom ·
0
UGC videos in this portfolio
English
Languages shipped
—
Brands worked with
Turnaround
01 — Approach
How Adrian thinks about a brief.
01
Eyes first, text later
The scroll stops on a frame, not a headline. Every reel opens with a visual hook — product close-up, location reveal, or pattern interrupt — before a single word is spoken.
02
Outsource the story
Brands know their product; creators know their audience. The brief sets the destination — the route comes from lived experience, not a shot list written in a boardroom.
03
Build on the brief
A great brief is a starting point, not a ceiling. If something better surfaces during filming — a candid reaction, an unexpected angle — it makes the cut.
02 — Locations
Where Adrian shoots.
Primary
United Kingdom
Year-round base
Indoor settings
- Home setup — daylight, neutral wall
- Co-working / studio for product demos
Outdoor settings
- Street / walk-and-talk
Lighting setup
Daylight by default. Indoor reels lit with ring + softbox.
03 — Setup
Camera, audio, light.
- DJI Osmo Pocket 4
- English:
- Experience:
- Age: 45-54
- Gender: Male
- Ethnicity: British
04 — Content formats
What Adrian creates.
Ad UGC
Paid ads, performance creatives
Experienced
Organic UGC
Social media, brand pages
Experienced
Canvas UGC
Branded profile, reward per view
Experienced
05 — Rates
Rates — see packages.
1 Video Talking Head
$450
10 B-rolls
$400
Minimum Per Video
$450
06 — Process
Turnaround & revisions.
First draft
Revisions
Discuss per brief
Revision policy
Confirm at brief stage
Rush available
Discuss
07 — Reviews
Brand-side references on request.
Brand-side references available on request.
Ready to brief Adrian?
2–3 days first draft · English · direct delivery