● Direct upload · 0 videos · EN
Verified creator
Esther Toyi
Saskatoon/Canada · UGC Creator
UGC Creator · 6-12mo experience
0
UGC videos in this portfolio
EN
Languages shipped
—
Brands worked with
24h
Turnaround
01 — Approach
How Esther thinks about a brief.
01
Eyes first, text later
The scroll stops on a frame, not a headline. Every reel opens with a visual hook — product close-up, location reveal, or pattern interrupt — before a single word is spoken.
02
Outsource the story
Brands know their product; creators know their audience. The brief sets the destination — the route comes from lived experience, not a shot list written in a boardroom.
03
Build on the brief
A great brief is a starting point, not a ceiling. If something better surfaces during filming — a candid reaction, an unexpected angle — it makes the cut.
02 — Locations
Where Esther shoots.
Primary
Saskatoon/Canada
Year-round base
Indoor settings
- Home setup — daylight, neutral wall
- Co-working / studio for product demos
Outdoor settings
- Street / walk-and-talk
Lighting setup
Daylight by default. Indoor reels lit with ring + softbox.
03 — Setup
Camera, audio, light.
- Samsung S25, rode mic, ring light
04 — Content formats
What Esther creates.
Ad UGC
Paid ads, performance creatives
Experienced
Organic UGC
Social media, brand pages
Experienced
Canvas UGC
Branded profile, reward per view
Experienced
05 — Rates
Rates — on request.
Esther uploaded reels directly and hasn't filled in the intake rate card yet. Email at the address below for a quote.
Single UGC video
Talking-head reel · 15–60s · EN · usage discussed per brief
On request
06 — Process
Turnaround & revisions.
First draft
24h
Revisions
Discuss per brief
Revision policy
Confirm at brief stage
Rush available
Discuss
07 — Reviews
Brand-side references on request.
Brand-side references available on request.
Ready to brief Esther?
2–3 days first draft · EN · direct delivery