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● Direct upload · 4 videos · English Verified creator

Sara McCoid

Newcastle, Australia · Millennial UGC Creator

What makes me different? I don't just create content — I understand people. With 15+ years as an teacher, experience as a mum and a natural interest in tech and digital tools, I create UGC that feels authentic, clear and trustworthy. I’m especially passionate about helping brands connect with Millennial and 35+ audiences who are often overlooked in UGC.

Hi, I'm Sara, a Millennial UGC creator based in Australia. I create authentic, relatable content that helps brands build trust and connect with their audience.

LanguagesEnglish
Turnaround3 Days First Draft
NicheFamily & Parenting · Food & Beverage · Lifestyle · Home & Interiors
Sara McCoid portrait
4
UGC videos in this portfolio
English
Languages shipped
Brands worked with
3 Days First Draft
Turnaround

How Sara thinks about a brief.

01
Capturing Family Chaos
Sara opens with relatable hooks that draw viewers into the whirlwind of family life, like juggling school and appointments. Her storytelling emphasizes the transformative power of organization, showcasing how Officeworks' digital calendar simplifies chaos into harmony, making her content both engaging and practical.
02
Delicious Discoveries
In her culinary explorations, Sara invites viewers to join her on a journey to discover hidden gems like Rigby, where she paints a vivid picture of the dining experience. Her testimonials are infused with genuine enthusiasm, as she highlights not just the food, but the warm atmosphere, making her recommendations feel personal and trustworthy.
03
Whimsical Room Transformations
Sara's unique delivery shines through in her room makeover videos, where nostalgia meets modern design. By incorporating playful elements like plush toy storage from Aldi, she creates a narrative that resonates with families, showcasing how cherished memories can be beautifully integrated into home decor.

4 playable reels across 2 categories.

Tech UGC
1 reel
Short-form reel

Talking head — short-form reel

The creator showcases a fun stop motion animation featuring various toys, bringing them to life in a playful setting. The video has a whimsical vibe and invites viewers to enjoy the creativity of toy storytelling.

HookWelcome to my stop motion toy adventure!
TypeTalking head
Ecom & Other UGC
3 reels
Full UGC reel

Officeworks — full ugc reel

The creator shares how a digital calendar from Officeworks has transformed their family's organization, keeping schedules, chore charts, and meal plans in one place. They express regret for not purchasing it sooner and encourage viewers to buy one.

HookThere is a special kind of chaos that hits when school, work, soccer practice, and that one very important doctor's appointment all land in the same week.
TypeTalking head
Full UGC reel

Rigby — full ugc reel

The creator shares a dining experience at Rigby, highlighting the delicious fish and chips and an amazing cheeseburger. They enjoy coffee and tea while appreciating the welcoming atmosphere, recommending the dessert options for those with a sweet tooth.

HookIf you're looking for a hidden gem in the Maitland area, you need to check out the Rigby.
TypeTalking head
Full UGC reel

Aldi — full ugc reel

The creator shares a room makeover for their son, featuring plush toy storage from Aldi that keeps memories organized and part of the decor. The vibe is nostalgic yet modern, showcasing a perfect solution for families holding onto cherished toys.

HookMy son just started high school, and we decided that it was time for a room makeover.
TypeTalking head

Where Sara shoots.

Primary
Newcastle, Australia
Year-round base
Indoor settings
  • Home setup — daylight, neutral wall
  • Co-working / studio for product demos
Outdoor settings
  • Street / walk-and-talk
Lighting setup
Daylight by default. Indoor reels lit with ring + softbox.

Camera, audio, light.

  • DJI Action 4
  • DJI Mic Mini
  • Tripod
  • Galaxy Phone
  • English:
  • Experience:
  • Age: 35-44
  • Gender: Female
  • Ethnicity: White Australian

What Sara creates.

Ad UGC
Paid ads, performance creatives
Open to offers
Organic UGC
Social media, brand pages
Open to offers
Canvas UGC
Branded profile, reward per view
Open to offers

Rates — see packages.

1 Video Talking Head
$50
10 B-rolls
$50
Minimum Per Video
$50

Turnaround & revisions.

First draft
3 Days First Draft
Revisions
Discuss per brief
Revision policy
Confirm at brief stage
Rush available
Discuss

Brand-side references on request.

Brand-side references available on request.
Ready to brief Sara?
2–3 days first draft · English · direct delivery
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