UGC Analytics & Creator Tracking — Measure What Works

Metrics

What you can track

Key Metrics

Video views across TikTok, Reels, and Shorts
Engagement rates: likes, comments, shares, saves
Creator-level performance over time
Campaign ROI and cost per result

UGC campaigns generate a lot of content. Without proper tracking, it’s impossible to know which creators are performing, which videos are driving results, and whether your spend is paying off. ReelPilot’s UGC analytics solve this by tracking every video across every creator and every platform in one place.

Views Total and daily view counts per video, per creator, and per campaign. Track growth over time, not just snapshots.
Engagement Likes, comments, shares, and saves broken down by video. See which content resonates with audiences.
Creator rank Compare creators side by side. Identify your top performers and scale what works.
Earnings Automatic payout calculations based on CPM or CPA. Creators see what they’ve earned; brands see what they owe.
Campaign ROI Total spend vs. total results. Calculate cost-per-view, cost-per-install, or cost-per-conversion at the campaign level.

How It Works

How Canvas UGC analytics work

In a Canvas UGC campaign, multiple creators post on the same brand account. The challenge is attribution: which creator made which video, and how did each video perform? ReelPilot handles this automatically.

Attribution

When a creator publishes a video on a brand’s account, ReelPilot attributes that post to the creator. Every video is tagged with the creator who produced it, even though it lives on the brand’s profile. This means you get per-creator performance data without manual tracking.

Cross-platform tracking

Most Canvas UGC campaigns run across TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels simultaneously. ReelPilot aggregates data from all platforms into a single view, so you don’t need to check four dashboards to understand your campaign’s performance.

Automated payouts

Based on the agreed CPM or CPA rate, ReelPilot calculates what each creator is owed. Brands get a clear breakdown of payouts. Creators see their earnings update as views come in. No spreadsheets, no manual counting.

Dashboard

Dashboard features

The ReelPilot analytics dashboard is built for UGC campaign management — not repurposed from a generic analytics tool. Here’s what you get:

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Campaign overview

See total views, total spend, number of videos, and active creators at a glance. Filter by date range, platform, or campaign to drill into the numbers that matter.

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Creator leaderboard

Rank creators by views, engagement rate, or cost efficiency. Identify top performers to scale, and underperformers to coach or replace.

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Per-video breakdown

Every video gets its own analytics card: views over time, engagement metrics, creator attribution, and estimated earnings. Spot viral hits as they happen.

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CSV export

Export all analytics data as CSV for custom reports, client presentations, or integration with your own tools. Per-video, per-creator, or per-campaign exports available.

For Everyone

Analytics for brands and creators

UGC analytics benefit both sides of the marketplace. Brands need data to optimize campaigns. Creators need data to grow their income.

For Brands

Track ROI across all UGC campaigns
Compare creator performance side by side
Calculate automated payouts by CPM/CPA
Export reports for stakeholders
Identify top content formats and hooks
Scale what works, cut what doesn’t

For Creators

See portfolio page views and traffic sources
Track which videos get the most attention
Monitor earnings in real time
Understand what content brands engage with
Build a data-backed case for higher rates
Prove your value with real numbers

Brands get the full analytics suite as part of their brand account. Creators get portfolio analytics for free with their ReelPilot portfolio.

FAQ

Frequently asked questions

What metrics does ReelPilot track?

ReelPilot tracks video views, engagement rates (likes, comments, shares), creator-level performance, per-video analytics, campaign-wide ROI, and payout calculations. For Canvas UGC campaigns, it also tracks CPM earnings and view-to-install conversion rates across TikTok, Reels, and Shorts.

Is analytics available for free creator accounts?

Yes. Creators with free ReelPilot portfolios get basic analytics including portfolio page views, video click-through rates, and traffic sources. Brand-side analytics with campaign tracking, ROI measurement, and multi-creator dashboards are available on brand accounts.

How does Canvas UGC tracking work?

When creators post on brand accounts as part of a Canvas UGC campaign, ReelPilot attributes each video to the creator who made it. Views and engagement are tracked per video and rolled up to creator-level and campaign-level dashboards. Payouts are calculated automatically based on the agreed CPM or CPA rate.

Can I export analytics data?

Yes. All analytics data can be exported as CSV for use in spreadsheets, reporting tools, or your own dashboards. Export options include per-video data, creator performance summaries, and campaign-level reports.

Creator Marketplace

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Free Portfolio Builder

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Canvas UGC Guide

The full Canvas UGC reference

Pricing

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